Listening
Phase
Your strategists from Primavera Group develop a deep understanding of the business, your market opportunity and specific challenges. We connect to the business through stakeholder meetings and interviews.
A strong early partnership and internal sponsorship pays dividends through the duration of the engagement.
Build
Strategic
Plan
Primavera Group builds a full marketing communications plan including audience assessments, strategies, associated tactics, measures, editorial calendars and required resources.
Establish Communications Foundation
Considered to be one of the most important aspects of the onboarding stage – we build a strong message platform to take a company / product / service / initiative to market. Informed by market analysis and your customers’ ‘careabouts,’ this messaging serves as a brand and language foundation for coordinated, predictable and iterative acitvities.
Create
Channels
Building upon the strategic plan, we establish communications tools required to engage the market and prospective customers. We continue to ensure consistency in brand and message through multi-channel campaigns:
- Sales channels
- Social media
- Email marketing
- Media wire services
- Editorial calendars
- Web landing pages
Execute Programs
We begin to pull marketing communications levers, putting messaging, tools and channels to work.
- Face the market with a concise message, bold story and defined value proposition
- Report weekly on activities
- Measure progress to plan