aboutprimavera team

Sarah Eder


Leads the Primavera Group and drives custom integrated marketing communications programs that yield measureable results for start ups and Fortune 50 companies. Valued for strategic insights, executive counsel and needle-mover strategies. Leverages high-impact tactics to establish market presence, harness differentiators and capture mindshare particularly within B2B selling environments. Corporate experience: Comcast, AT&T Broadband, AT&T, AT&T Wireless, Cisco, Sharklet Technologies

Elizabeth Mars

Senior Communications Strategist

20 years’ experience in high momentum public relations programs. Skilled at sales enablement, creating visibility for start-up companies and overall market positioning. Senior-level experience in B2B/B2C media relations, customer testimonial initiatives and thought leadership programs. Corporate experience: Comcast, Comcast Business Services, McAfee, Intelliden, USA.NET

Sheliah Reynolds

Senior Communications Strategist

Broad experience spanning corporate communications to the newsroom. Specializes in de-mystifying new technologies, launching brands and introducing products. Significant, senior-level start up and e-commerce experience. Deep understanding of news media from experience as a television news manager and producer. Corporate experience: The Parent Company, eToys Direct, Inc., KBtoys.com, KCNC-TV/CBS4

Jeannine Hansen

Senior Communications Strategist

25 years of communications, public relations and marketing experience with expertise in strategic planning, message development, executive support, marketing communications and brand management. Background in corporate and non-profit communications. Corporate experience: U.S. Olympic Committee, Comcast, AT&T Broadband, AT&T

Joanne Dant


25 years’ experience in marketing communications and audience engagement. Experience with national and international media content, distribution and technology clients, and several non-profits. Specializes in standard publicity campaigns, social media, strategic planning, special events, project management, writing and media outreach. Corporate experience: Bright House Networks, BlueHighways TV, The Cable Center

Kara Whitney


Brings extensive experience culled from corporate communications, marketing, employee communications, web strategy, design direction and copywriting, market research, media/analyst relations and event planning. Valued for her keen attention to detail and fortitude to tackle the toughest communications challenges. Corporate experience: Arrow, Canon, ConAgra Foods, Ernst & Young, Jones Intercable, TellSoft Technologies

Primavera Group Professional Network

We bring a full portfolio of services to every client engagement. We augment our capabilities with a network of proven professionals and partner agencies. From legal services to graphic design to print services – we maintain the relationships to support the most complex of initiatives.